Facebook Live for Beginners

Facebook Live For Beginners

Facebook Live for Beginners

What’s it costing you not to do this?

Especially if you had ‘visibility’ on your list this year?

Facebook Newsroom reports that people watch a live video three times longer than a static pre-recorded video. And the reach for live posts is 10 times more than normal posts. For Free.
 
And if you go live on your Facebook business page, which is public, people who like your page will be notified you're live, the longer you're live, the more people are notified. And they can share the post with their friends, groups or pages. For nicks, for nothing, nada.

Not sure how to ‘go live”? Here’s a little tutorial video for how to go live on Facebook if you’re not sure how.

If you are new to this, or even if you’ve done a few live posts already, here are some things you might not be aware of that a Facebook live newbie needs to know. Get up and running sooner than later, and lose the fear of the technology.

1. There's a lag before people know you are 'live'

You press the blue GO LIVE button and get the 3, 2 ,1 countdown, then…..crickets. Click To Tweet

This is normal. It takes a while for people to know you are there. They'll get a notification in the newsfeed.

It may seem awkward and weird, but talking about the weather isn’t a bad idea while people cotton on that you’re there and click to join in.

2. This is also the case during your live broadcast.

People might comment on the things you say, but you won’t see the comment for 15-30 seconds.
 
This can mean one of two things:
  • you have moved on and then a comment takes you back to your previous point. This happens all the time and is absolutely okay. If you are encouraging people to get involved, this is going to happen.
  • you wait until the comments come through which means you are saying mostly nothing while you wait. This is okay too. Especially if you are waiting on a response to a specific question. 

3. You might go sideways

Android phones need to be in portrait to go live on Facebook or you will end up sideways like this.

Almost everyone I know did this at the beginning. And like a right of passage, we all made it through to the other side. People happily lol’d and said “you're sideways Jenny.”
 
No biggie, seriously. Change the phone position and soldier on.
 
UPDATE: Some Facebook accounts on Android have been updated to allow landscape. At the time of writing this blog when I was going to take some screen shots of me sideways, I realised my account has been updated and I can now go live in landscape. The main difference is how the recording looks - black side bars or not. 

You may have to have your phone in portrait when you go live
Going Live in Portrait will show like this
In landscape you fill the whole width of the post It looks better, but it's not a big deal if you can't do this with your live broadcasts

4. It seems to be temperamental with the WiFi

Painful isn’t it? Solutions include:
  • moving to another part of the house/office where the signal is better
  • going to another location altogether that has a stronger WiFi (but then you’re going live in public and that’s not always going to be the right thing to do)
  • turn off the wifi on your phone and use your mobile data. Careful of the costs, and turn your wifi back on as soon as you’re done. I do this every time now, as the wifi issue was driving me crazy

5. You can do it from your desktop as well as your phone

Some lucky humans can go live from their desktop on Facebook as well as their phone. Alas I am not one of them. 

6. If you want to practice like no one's looking you can

If you want to practice using the feature you can always choose to go live on your personal profile and change the audience to ‘only me.’

This gives you a chance to dance like no one is looking. Click To Tweet
See if your camera angle is right, the light is on your face, you’re easy to hear etc.

7. If you don’t like the result you don’t have to post it on the page/group/profile

Even if people saw you live, and lucky them if they did, you don’t have to post it to the page permanently. I have done this a couple of times when I felt I didn’t get my message across properly. And in one I sounded super grumpy, so I deleted and did it again.

You can delete it like this >>>>

 

 

8. Your words might appear backwards

Don’t try to share words on a whiteboard or posters - they might be backwards. Facebook has reported that this is because of settings on our phones, but it seems pretty universal.

On investigation, SOME Facebook accounts (again, alas not mine) when you are live click the wand icon at the top of your screen and you might see you can flip horizontally, and voila! Words the right way round.

It's because we are mostly using the forward facing camera.

9. Final Bits and Pieces

Heaps of us have gone live on out personal profile accidentally. I had a friend pop up as watching and I thought "hang on a minute, Romeny isn't in my video challenge group?!" I was embarrassed. But actually it totally doesn't matter. I said 'oopsy - great to see you Rom, but I am meant to be in my group.' Then I took my time (I only made a mistake cos I was in a hurry), and went live in the right place. 

How will you know? Check the top of the screen before you press GO LIVE and you can see where you are (once you are live you can't tell anymore unless you have access to your desktop and can check there.)

Again - don't worry. It happens and it's not the end of the world. Keep going.

Over to you

Facebook Live is a great FREE feature that can bring you an audience you wouldn’t otherwise have. It can connect you with people who already ‘know’ you online, but in a better way. Letting people get to know like and trust you is important for growing your business, and this is a fantastic way to do it.
 
If you want to try but you’re not sure what to say, I regularly run content planning webinars full of ideas and inspiration to get you up and running. Check out my Facebook page here for free resources and inspiration.
 
Feeling too nervous to use Facebook Live or videos in your business?  Get in touch today and let me help you xx

After you click the magic wand on your live broadcast screen in the top right, you can then click 'horizontal flip' so your words are the right way round

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