Creating Online Content

From Creating Online Content

Visibility For Introverts

Visibility for introverts
You don’t have to be a loud mouth like me to create visibility for your business.

There are heaps of ways to be visible without pressing go live on your phone and clenching your bum cheeks hoping you don’t stuff it up…

Here's my visibility for introverts list.

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Produce Client Focused Content

How Being A Sleep Deprived Mum Helped Me Create Client Focused Content

Sleep Deprivation is Torture

When my middle son was a baby I genuinely tried to work out how I could wrangle things so I could be looked after. In a hospital, without my children or unhelpful husband. Not my proudest moment. Actually one of my darkest.

I remember standing on the back deck on the phone to some sleep school or other, and hearing that there was a six week wait. Sorry, wha?? Six weeks? Are you joking, you can’t honestly think I can survive another six weeks like this.

I swore. A lot. And she got tetchy with me.

I swore. A lot. And she got tetchy with me Click To Tweet

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Are you committing the 7 deadly sins of video marketing?

Are you committing the seven deadly sins of video?

Do you need the confessional?

Using video, Facebook live, webinars and live training is a fantastic way to engage your audience. Letting people get to know you, hear your message and offer them some value is a fast track to leads. But what if you're not getting the results you want? Perhaps you've checked your stats and people are clicking away after about 7 seconds or not clicking at all?

Perhaps you're committing one of the seven deadly sins. Read on to make sure you're on the straight and narrow.

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21 Video Content Ideas You Can Use in Under 2 Minutes

If you’re not using video already – what’s stopping you?

Fast Video Content Ideas

It’s not a question of IF but WHEN and HOW you use video for your business marketing. But let’s get it right – don’t wing it. Share content that your clients (existing and potential) will love and share with these video content ideas.

It's not a question of IF but WHEN and HOW you use video for your business marketing Click To Tweet

Your Video Marketing Content Made Easy

If you need video content ideas but don’t know where to start, let me help you with a choice of 21 videos (at least) that will get your audience clicking for more.

Choose the top four that work for you, and there’s a month’s worth of one-a-week video to share with your online audience.

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Re-Use Your About Me Blurb Across Multiple Platforms

Re-using your about me blurb

So I know you've had a crack at writing your about me blurb, but to have to redo it every time you start up or edit a profile is a pain in the backside, not to mention time consuming, so follow these easy steps and save some time.

  1. Set up a word document, get your about me blurb on there from wherever your favourite one is (because often we have more than one version across social media profiles). If you are starting from scratch you can follow this simple little guide to get your started.

2. Check the word count (highlight it and check word count in tools menu)

3. Make headings for each of the social media platforms you are using

4. Check your optimum profile length for your chosen social media platform (using the infographic)

5. Make multiple copies of your blurb in your word doc under the social media platform headings you created 

6. Edit your about me blurb one at a time for each platform then go to each profile and copy and paste it in. 

Job done and dusted. Save your document. If you decide to update your about me page on your website be sure to edit it here first so you can update all your other platforms too. It will save you heaps of time and pain in the future.

Use the word limits on this infographic for social media platforms

How to write your about me page

Why do we all hate 'blowing our own trumpet'? Are we afraid of seeming 'up ourselves'? You are a topic you should know the most about, so honestly, if you don't, who will? Your 'about me' spiel or blurb is a chance to sell to your ideal client in a succinct 300 words - so - get stuck into it!

Your about me page is a selling tool

Make your about me page work for you. It's like speed-dating with your potential clients, so make it count. If you're not sure how to write your About Me page, let's get started.

Think about shops you like to go to, why do you shop there, what are the staff like, how do they make you feel. Why do you keep going back? 

In retail making the customer feel welcome is key. It's one of the reasons we wander in and then straight back out of a store after being ignored by someone half our age and less than half as interesting.

You can translate that to your About Me page (and reuse it across other platforms too).

Your opening statement

Start with a bold statement aimed at your ideal client that really gets them engaged. Make it about them more than you.

An example might be:

  • "I thought you might be tired of scrolling through LinkedIn profiles to find the right copywriter so I decided to make this video to save you time."
  • Are you looking for someone to make your brand authentic to you and your business? You have come to the right place - I specialise in bespoke branding for entrepreneurs to make sure your truly stand out from the crowd
  • I have a superpower - ticking everything off your checklist for your ideal home
  • Lead with a question or crazy statement - are you sick and tired of the same old social media posts? Looking for a way to work less and enjoy your business more?

Avoid stuff everyone else is saying

Avoid language that's too common:

  • I'm super passionate about your business
  • I have heaps of experience in...
  • I have unique skills

All you competitors say it - so stand out from the crowd with different words.

How do you want to sound?

Think about how you want the person to feel and use words that get them there. 

Want to sound quirky? Have the reader smiling about you? Use casual words, slang or "buzzwords", or a play on words that might keep them interested.

Want to sound corporate so your audience feels like you are super professional? Then include more jargon specific to them, IT System names they know and might be looking for help with and so on.

If you want to engage with empathy, then this lends itself more to story telling. You get the drift... Just make sure you are using language that your intended audience will understand.

A simple template might help

Use a template such as this one to get you started:

Hi I’m Jenny and I'm dedicated to making you, the small or home based business owner, sleep better at night by taking away the overwhelm

Reword it as a question, or take out your name, make a statement and include your name in the next paragraph.

Include a bio statement so they know a little more about you that adds to the trust you are building with them such as:

I have worked with blah for blah years/minutes/millenia and in my experience there is a proven way to solve this blah problem

And then what?

Once you have chosen the first paragraph, you can have a big choice of where to go next:

  • A testimonial statement that leads to your next point
  • A video - this will keep people on your website longer and encourage them to look around, more likely to click your contact form as they build more trust in you through seeing and hearing you on video.
  • A link to your most popular blog posts
  • Photos
  • Short fun facts about you, or the industry your audience is in

Before you know it, you'll have your words down. Save them to a word document so you can cut and paste them into other social media profiles. If you're unsure how long they should be, use my infographic to save time and effort. 

Overall - you are awesome and the clients you are trying to engage will think so too.



Ideal Length Of About Me Across Social Media

Confessions of technophobe made good

Unless you have enough dosh to outsource, you can't really be a technophobe and run a business online

The thought of, or even speaking about, various social media thingys and my website, and anything vaguely related to online land used to send me into a spin. I am not a stupid person, just someone who has made a career without too much of that being necessary, so why I am now working in it/on it every day?! Well it was all about the customer I wanted to work with – if that’s where you are, then that’s where I need to be.

So how to turn this technophobia around? Well that’s a looong and painful story about “journeys” and “discovery” and “hacks”…yuck. The short version is “I did it a bit at a time” and so can you.

Choose one platform like Facebook and learn what you need, use it well and don’t let free downloads about twitter for business freak you out or distract you, when you need them you will still be able to find them, either save them on Facebook or search for them later.

Then move to the next one. Are your ideal clients on LinkedIn? Instagram? Again, just choose one thing, learn as much as you need then repeat.

You don't have to be an expert on any social media platforms, but you do need a certain amount of literacy, and that's all this is - like learning a new language or when you first started using email (yes folks I remember what it was like when email was NEW). The more you use it, the easier it becomes.


Easy Facebook Post Writing Tips

Easy Facebook post writing tips

The scenario

Sitting in my local cafe writing some Facebook posts along with all the other home based business owners that are there most days, I decided to add my new business details to my personal Facebook page to let people know I was working as a copywriter,  that I can help them write video scripts for their bio videos, or their business Facebook posts, etc etc...except that I typed something along the lines of blah blah spelling error, blah blah, incorrect word, blah blah blah...

Now, I had no idea, as I was pleastantly drinking my coffee and feeling good I had ticked a box, albeit a small one, about myself and my new career...then an old manager of mine sent me a message that said "you have made me laugh til I had tears of laughter  - check your spelling you burke, edit and then I will share it for you..." - lovely lovely Kerry.

So I re read it and nearly spat my coffee. Edited the ONE WORD I found, and reposted, feeling again, pretty satisfied. Over the weekend I checked again and found that someone had added a comment to the post identifying ANOTHER  ERROR. Okay, so far not good for the copywriting business...but huge lessen learnt for me that day.

First things first when writing Facebook posts for your business

Just don't okay - don't post important things on your phone in a dimly lit room and think your chubby fingers on those damn little virtual keyboards are going to do the right thing by you without some work.

Thank your lucky stars

Or bless people who send you personal messages with reference to mistakes and don't broadcast the error in the comments of said crappy post.

Three simple words for perfect posts

Proofread, proofread, proofread. If ever there was a time when "writing is 80% rewriting" this is it. Proofreading isn't just going back over your post or blog, it is reading so your eyes see every single word. As you might know, when we read, our brain is so clever that it assumes for us quite a bit of what we are "reading" so we don't tire our eyes on words we don't need to also means reading aloud, and checking for homonyms (their /there/they're, your/you're, for/four and so on) is super important.

Once you have checked it with these easy steps - post away, but I can't gurantee you wont still end up with a spelling slip up or an incorrent word - we are human after awl...


Easy Facebook Post Writing Tips

Tips for curing writer’s block

Three no nonsense tips for curing writer’s block when your brain is empty

So you can go from this:

tips for curing writer's block

To this:

no more writer's block

You stare at the screen, it is blank like your brain…empty of ideas or a clue where to start. Write a blog they said, just write about yourself, or anything really, it will be easy they said. You even have the heading ready to go, it came to you in the middle of the night, inspiration strikes at weird times doesn’t it, I wonder what I should get for tea tonight, oh and don’t forget it’s Halloween this weekend and Ollie needs to dress as a zombie so I should ask someone if they have a mask I can borrow…oh hang on, I am supposed to be writing…yep okay, got it…writing something…anything

So we have all been there, you know you had something to say when you first came up with the idea for the blog. Now you have an hour dedicated to getting that ticked off your to-do list and you are in front of the blinking cursor…but what to do now?

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