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By Jenny

Re-Use Your About Me Blurb Across Multiple Platforms

Re-using your about me blurb

So I know you've had a crack at writing your about me blurb, but to have to redo it every time you start up or edit a profile is a pain in the backside, not to mention time consuming, so follow these easy steps and save some time.

  1. Set up a word document, get your about me blurb on there from wherever your favourite one is (because often we have more than one version across social media profiles). If you are starting from scratch you can follow this simple little guide to get your started.

2. Check the word count (highlight it and check word count in tools menu)

3. Make headings for each of the social media platforms you are using

4. Check your optimum profile length for your chosen social media platform (using the infographic)

5. Make multiple copies of your blurb in your word doc under the social media platform headings you created 

6. Edit your about me blurb one at a time for each platform then go to each profile and copy and paste it in. 

Job done and dusted. Save your document. If you decide to update your about me page on your website be sure to edit it here first so you can update all your other platforms too. It will save you heaps of time and pain in the future.

Use the word limits on this infographic for social media platforms

Nerve Busting Tips for Video Marketing

Don't Panic!

I know you're thinking you can't do video marketing for your business because you're just too nervous. You feel paralysed. You hate public speaking, you don't want to hear your own voice, you don't like how you look.

You have a tight feeling in your chest, clenched fists, shoulders and neck in a knot.

Am I close?

Well, not only am I going to convince you to give it a go, but with my nerve busting tips, you'll be unstoppable.

You have a tight feeling in your chest, clenched fists, shoulders and neck in a knot. Click To Tweet

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Improve Your Video Marketing With One Sentence

Video Marketing is Key to Your Online Presence

You're familiar with the stats, you see the competition getting out there - but where do you start?

Ever watched a video and pressed stop because the content wasn't anything like the tile? Or the presenter rambled or didn't get to the point? Well here's a simple video marketing tip that will help you stand out from the crowd. 

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Camera Ready Checklist

About to press record? STOP!

You're just a few short steps away from Lights! Camera! Action!

Let me just say that this post is NOT intended to make you feel being camera ready is all too hard. Quite the opposite. If you take just a couple of minutes going through your camera ready checklist, it'll save you time and energy in recording and editing videos. You can get your videos to market in less time, with less stress. Let your ideal clients find you, and hear your message.

If you take a couple of minutes going through your camera ready checklist, it'll save you time and energy in recording and editing videos Click To Tweet

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Tips For More Camera Confidence

Want To Improve Your Camera Confidence?

You may already know, but in case you don't:

  • Facebook has recently (Q3 2015) released figures showing that there are now 8 million video views on Facebook each day (yes folks you read that correctly).
  • 75% of business executives watch work-related videos at least weekly
  • Having the word "video" in your email subject line increases click-through rates by 65%

You need to get involved in video marketing and Facebook Live. Yesterday.

Need help building your camera confidence? You're in the right place.

You need to get involved in video marketing. Yesterday. Click To Tweet

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How to write your about me page

Why do we all hate 'blowing our own trumpet'? Are we afraid of seeming 'up ourselves'? You are a topic you should know the most about, so honestly, if you don't, who will? Your 'about me' spiel or blurb is a chance to sell to your ideal client in a succinct 300 words - so - get stuck into it!

Your about me page is a selling tool

Make your about me page work for you. It's like speed-dating with your potential clients, so make it count. If you're not sure how to write your About Me page, let's get started.

Think about shops you like to go to, why do you shop there, what are the staff like, how do they make you feel. Why do you keep going back? 

In retail making the customer feel welcome is key. It's one of the reasons we wander in and then straight back out of a store after being ignored by someone half our age and less than half as interesting.

You can translate that to your About Me page (and reuse it across other platforms too).

Your opening statement

Start with a bold statement aimed at your ideal client that really gets them engaged. Make it about them more than you.

An example might be:

  • "I thought you might be tired of scrolling through LinkedIn profiles to find the right copywriter so I decided to make this video to save you time."
  • Are you looking for someone to make your brand authentic to you and your business? You have come to the right place - I specialise in bespoke branding for entrepreneurs to make sure your truly stand out from the crowd
  • I have a superpower - ticking everything off your checklist for your ideal home
  • Lead with a question or crazy statement - are you sick and tired of the same old social media posts? Looking for a way to work less and enjoy your business more?

Avoid stuff everyone else is saying

Avoid language that's too common:

  • I'm super passionate about your business
  • I have heaps of experience in...
  • I have unique skills

All you competitors say it - so stand out from the crowd with different words.

How do you want to sound?

Think about how you want the person to feel and use words that get them there. 

Want to sound quirky? Have the reader smiling about you? Use casual words, slang or "buzzwords", or a play on words that might keep them interested.

Want to sound corporate so your audience feels like you are super professional? Then include more jargon specific to them, IT System names they know and might be looking for help with and so on.

If you want to engage with empathy, then this lends itself more to story telling. You get the drift... Just make sure you are using language that your intended audience will understand.

A simple template might help

Use a template such as this one to get you started:

Hi I’m Jenny and I'm dedicated to making you, the small or home based business owner, sleep better at night by taking away the overwhelm

Reword it as a question, or take out your name, make a statement and include your name in the next paragraph.

Include a bio statement so they know a little more about you that adds to the trust you are building with them such as:

I have worked with blah for blah years/minutes/millenia and in my experience there is a proven way to solve this blah problem

And then what?

Once you have chosen the first paragraph, you can have a big choice of where to go next:

  • A testimonial statement that leads to your next point
  • A video - this will keep people on your website longer and encourage them to look around, more likely to click your contact form as they build more trust in you through seeing and hearing you on video.
  • A link to your most popular blog posts
  • Photos
  • Short fun facts about you, or the industry your audience is in

Before you know it, you'll have your words down. Save them to a word document so you can cut and paste them into other social media profiles. If you're unsure how long they should be, use my infographic to save time and effort. 

Overall - you are awesome and the clients you are trying to engage will think so too.

Cheers

Jenny

Ideal Length Of About Me Across Social Media

How a wedding made me a better presenter

The pressure of the wedding speaker

When I was young I was invited to speak at my best friend’s wedding.

We were 20. I was honoured (and afraid) to be reading a poem her late father had written for her mum (so no pressure).

Typically, I was running late. I drove into the carpark and ran into the church.  

The minister had already announced me (the first wedding speaker). I had to go straight to the front of the church, stand behind the lectern, and SPEAK. 

I was so out of breath. At first no words would come out.  

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Confessions of technophobe made good

Unless you have enough dosh to outsource, you can't really be a technophobe and run a business online

The thought of, or even speaking about, various social media thingys and my website, and anything vaguely related to online land used to send me into a spin. I am not a stupid person, just someone who has made a career without too much of that being necessary, so why I am now working in it/on it every day?! Well it was all about the customer I wanted to work with – if that’s where you are, then that’s where I need to be.

So how to turn this technophobia around? Well that’s a looong and painful story about “journeys” and “discovery” and “hacks”…yuck. The short version is “I did it a bit at a time” and so can you.

Choose one platform like Facebook and learn what you need, use it well and don’t let free downloads about twitter for business freak you out or distract you, when you need them you will still be able to find them, either save them on Facebook or search for them later.

Then move to the next one. Are your ideal clients on LinkedIn? Instagram? Again, just choose one thing, learn as much as you need then repeat.

You don't have to be an expert on any social media platforms, but you do need a certain amount of literacy, and that's all this is - like learning a new language or when you first started using email (yes folks I remember what it was like when email was NEW). The more you use it, the easier it becomes.

Cheers
Jenny

How does she do it? An interview with a successful working mum

Laurel is this months Successful Working Mum, and has run her own business for as long as I have known her (apart from when we were kids of course, although she was probably still trying to sell something then too). Her band Three’s Company Trio (www.threescompanytrio.com.au)  have been successfully working together for 20 years! I asked her what her tops three tips were for successfully running her business whilst keeping her house under control, kids and husband sorted (most of the time), and mostly maintaining her own sanity. Here’s what she said… 

  • She does little jobs throughout the day so there aren’t as many big jobs to do, for example, wipe over the bathrooms, quickly sweep the floor in the kitchen and chuck a load of washing on then leave the house – time taken? About 10 minutes, but saves hours in cleaning bathrooms later on
  • She follows a process – it is totally intuitive now, but there are actions she takes one after another for every client contact from lead through to engagement, completing the work and follow up. What is your process? How can you make sure you get to a point where you don’t have to think about what to do next?
  • When it’s her day off she has a DAY OFF! It is tempting to leave all the housey stuff, kid’s notices, calls to the dentist and catch up calls to friends to that one day, but that makes it just as much a work day as any other. These smaller things are spread across the rest of the working week so her day off is as restful as possible

What are your best tips for not losing your mind whilst working and raising a family?

Cheers
Jenny

do these tasks for a most productive day

Be More Productive

Want to Be More Productive?

1. Start with a clear desk

It's thought that a messy desk is a sign of intelligence (Yay. And swearing and being a night owl amongst other things. Read about it here).

So why does a clear desk mean you can be more productive?

A messy desk is a sign of intelligence Click To Tweet

Research shows that the more mess there is, the more your eyes, and therefore brain, try to process. So you can't focus on the task at hand.

You can read more about it here.

Out Of Site Out Of Mind

If you have a house full of messy kids like me, employ the 'out of site out of mind' technique. I simply make sure it's not in eyeshot of my work space so I can't see it (toys, washing, school stuff etc).

It's important to remember you are working – this is your work space, not a kids toy dumping ground, drawing table or play centre.

It is your work space where you earn a living for your family. If you want a more productive day make sure you tidy it quickly every night, which leads to the next point…

2. A place for everything and everything in its place

Notebooks, reference materials, client details/files, stationery, printer, paperclips, printing paper, whiteboard pens, diary, phone charger…they all need to be in their place so you can start the day WITHOUT LOOKING FOR SHIT!

3. Use to do lists

Electronically or on paper, these are your must use tool every singe day – even several times per day - to make sure you are always working on the important stuff. You'll feel super productive at the end of the day.

I am a bit of a serial planner and note book purchaser. Recently I have been trying to keep notes online so I don't have to ferret through heaps of notebooks to find things

Here are my top three:

  • Evernote. I keep notebooks in there for blog ideas. A daily journal. Reminders, and more. Easy to use and I can snip clips to it from research I do for blogs or work.
  • Passion Planner. There are so many fantastic planners out there. This is one I have been using for a couple of years and recently tried the Daily Greatness Journal too. 
  • Simple bullet journal - I break my categories into Learn, Create, Do. So all my bases are covered. And I try to keep the list short so I don't lose my tiny mind.

Over to You

What are your must-do tasks for staying productive? Feel free to share them here.

Cheers
Jenny

Be More Productive